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Mall Activations · Seasonal Experiences

Ramadan & Eid Activations

Arabian Center

Film · 0:55
Client
Arabian Center
Category
Mall Activations · Seasonal Experiences
Location
Arabian Center, Dubai, UAE
Year
2024

Celebrating the spirit of Ramadan through a series of traditional and family-friendly activations at Arabian Center. From henna and Arabic calligraphy to children's creative workshops, traditional hospitality and cultural performances, the activities brought the festive spirit to life.

Concept & Execution

Bringing the warmth and traditions of Ramadan into the heart of Arabian Center, the activations transformed the mall's Morning Court into a lively destination for families and visitors throughout the holy month.

Taking place every evening, the experience featured a variety of traditional and interactive activities. Guests could enjoy intricate henna artistry and Arabic calligraphy, while younger visitors explored their creativity through children's arts and crafts workshops, including lantern making and painting.

Adding to the spirit of Ramadan hospitality, complimentary dates and gahwa welcomed mall visitors, creating an authentic touch to the overall experience.

The celebrations continued into Eid with a programme of live cultural entertainment, featuring captivating Sufi and Tanoura dance performances. The combination of traditional arts, family activities and live performances created a festive atmosphere, offering visitors an opportunity to connect with the cultural traditions of the season.

Event Concept & Planning | Event Setup & Production | Stand Design & Setup | Ramadan Activation Design | Activity & Entertainment Coordination | Artist Management | On-site Activation Management

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