Jimny Xplores – Desert Vibes & Jimny Rides
Al Rostamani Trading Company – Suzuki UAE
- Client
- Al Rostamani Trading Company – Suzuki UAE
- Category
- Automotive Experiential Marketing · Brand Activation
- Location
- Atlanta Desert Camp, UAE
- Year
- 2025
- Client
- Al Rostamani Trading Company – Suzuki UAE
- Category
- Automotive Experiential Marketing · Brand Activation
- Location
- Atlanta Desert Camp, UAE
- Year
- 2025
Bringing the Suzuki Jimny community together for an action-packed desert experience. From dune-bashing and adventure activities to cultural entertainment and an under-the-stars Iftar, Jimny Xplores celebrated the spirit of exploration, community and adventure.
Concept & Execution
Taking the Suzuki Jimny experience beyond the road, Jimny Xplores transformed Atlanta Desert Camp into an adventure destination for over 100 Jimny owners and their families.
Conceived as a celebration of exploration and community, the event brought together an exciting programme of automotive action, cultural experiences and family entertainment. Modified Jimnys took on the desert dunes in an exhilarating off-road experience, while camel rides and a falconry show introduced guests to the region's rich heritage.
The celebrations extended to families and younger guests with dedicated kids' activities and henna art. A highlight of the gathering was the Best Modified Jimny Awards, recognizing the creativity and individuality of the passionate Jimny community.
As the day ended, guests came together for a memorable Iftar under the desert sky, bringing the adventure to a fitting conclusion.
From the initial concept and event planning to on-ground coordination and execution, PAD Events delivered an immersive brand experience that brought Suzuki's spirit of exploration to life while strengthening its connection with the Jimny community.
Event Concept & Creative Development | Event Planning & Management | Desert Venue & Site Coordination | Off-road Experience Coordination | Automotive Display & Awards | Cultural Entertainment & Activities | Family & Kids' Zone | Iftar Planning & Hospitality | On-site Event Production & Execution | Photography & Videography
