TUDOR – Yuki Tsunoda Meet & Greet | Abu Dhabi Grand Prix 2024

Concept & Execution

Bringing together the precision of luxury watchmaking and the adrenaline of Formula 1, the TUDOR meet-and-greet was conceived as an exclusive brand experience during the highly anticipated Abu Dhabi Grand Prix 2024.

Hosted at the TUDOR Boutique in Yas Mall in partnership with Mohammed Rasool Khoory & Sons, the event gave motorsport enthusiasts and invited guests the opportunity to meet Formula 1 driver Yuki Tsunoda. The experience offered an engaging platform to explore TUDOR's connection with motorsport, its signature Born to Dare philosophy and its association with the racing world.

Beyond the event experience, a focused PR and media engagement strategy helped extend the activation's reach beyond the boutique. From event conceptualisation and production to press communications and media coordination, the campaign generated strong media attendance and secured widespread coverage across the UAE.

The result was a high-profile brand activation that connected TUDOR with its motorsport audience while amplifying its presence during one of the region's most prominent sporting events.

Event Concept & Creative | Event Planning & Production | Boutique Activation & Setup | Celebrity & VIP Coordination | PR Strategy & Media Relations | Press Release Development | Media Management | On-site Event Management | Photography & Videography